Free software trials offer the normal computer user an opportunity to test and get a feel of the software with no payment required. They are usually versions which vary from the main product, in the sense that they offer lower performance levels when compared to the complete version. Once the software proves satisfactory to the customer, they have the option to purchase the full version of the trial. Most trial versions include a portion where users give feedback to the software developer regarding the versions overall performance. The bulk of this feedback is targeted at making the final version as user friendly as possible. In this case, the trial version is released on the market while the full version is still in development.
Free trial offers stick to the basic experimentation guidelines in that it comes with limited-access as opposed to the full-access which is what the full version offers. Software developers invest heavily on methods of encrypting information so that the free trial version does not create a link to the full version for free. The free trial users are offered sufficient access to ensure they fully enjoy the version in the entire free trial period it is offered. A normal free software offering lasts for the duration of not exceeding 30 days. The desired success and effectiveness of free trial versions is acquiring and retaining new customers. In the thirty day period, the user has the chance to explore and enjoy the software free of charge, and in turn is ultimately inclined to purchase the full version to continue enjoying the services offered.
The basic frame of thought behind offering a free trial version is to accord all the potential customers a chance to scrutinize and evaluate the computer software offered before making a financial commitment to procure it. In the best case scenario, the software developer will end up with more overall subscriptions to the product they are offering. This generally improves the overall profitability of the software as awareness is conveniently created before the full version is launched.
Software developers apply smart business ideals which help them determine the potential gains or losses from conducting a free trial version offer. There are a number of tools in the market which assist the developers in calculating and in a way predicting the impact of their product in the market. The tools just require statistics, which it uses to evaluate and then offer correct analytical projections.
As is the norm in all sectors, different markets may receive free trial version offers differently. In this regard, software developing companies take a lot of market research information into consideration. Before offering a free trial version, they gauge the potential effects it may have on the business as a whole. After the offering is deemed suitable and made public, the company is subsequently able to assess the effectiveness of a free trial version offer. This goes on for a while as new customers keep accessing the free version. The general results from a trial version of software offered, may lead to a 30% increase in business. Over time, software companies have learnt and employed this indelible marketing technique with great results.